Digital Marketing
Marketing allows you to connect to your customers and lets them discover you easier and quicker. Creating good and effective online campaigns and optimising content or technical aspects will definitely improve your reachability.
Our digital marketing specialists will create a digital marketing strategy, offering a varied and wide range of areas where you can focus on.
Leveraging all digital channels will support your growth and, whether you choose paid or organic options for marketing your business, these will be successful and you will see it reflecting over the sales, conversion rates and profits. Professional digital marketing helps you stay ahead of the competition and put you at the top of your industry.
SEO
Social Media
Paid Advertising
PPC
Campaigns
SEM
and many more
Technical SEO
One of the powerful "tools" used to pump your digital presence is indeed the SEO - Search Engine Optimisation. To be the first in a search engine results, your website needs to be aligned with the various filters that are being used behind the scenes of a simple search.
There are multiple aspects we can improve about your new or existing website to ensure you are getting through your targeted audience.
Technical SEO is nothing to be overlooked, at it makes sure you appear in your customer search.
Local SEO
If your business is a restaurant or a transport company, or your project aims to help your local community, the customers in you local area should know about you! That is when Local SEO can work wonders - having a local optimised website will put you at direct reach of your targeted customers and the conversion rate will increase.
We pay a lot of attention to all these details!
Search Engine Marketing
Everybody heard about Google or Bing - the search engines you are looking on for everything, everyday.
Being the first on the page when a customer searches for something speaks loud, therefore SEM - Search Engine Marketing - is one of the most cost-effective ways to connect to your audience quick and productive.
Taking advantage of customers' behaviour online, having your website advert positioned at the top, will guide the customer to click on your website at any buying stage, whether is researching, inspecting the market or ready to buy.
SEM is essential for any project and business, giving you more visibility, increasing your brand recognition and driving more targeted audience to your website, which translates to sales.
PPC Marketing
Increased competition, ad-blockers, continuous demand changes and market standards constantly varying are the challenges that every online business or project is facing.
PPC - Pay-Per-Click - is allowing to place strategically adverts with laser-targeted visibility, which speeds up the customers’ buying journey and boosts your conversion rate. These adverts can be places on a variety of online marketing and even social media platforms to expand your visibility.
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Paid Advertising
Whether it’s Google Ads, Bing Ads, Facebook Ads or Twitter Promote, set your budget and ensure your website traffic. Paid advertising has its benefits and it can draw a lot of customers to you. The position of the ads is crucial in getting the your audience attention and lead them to your website.
Out team has the experience to advice which platforms are better for you and to interpret the data coming back from the each campaign.
Email Marketing
Email marketing is efficient and powerful strategy for converting leads and establish your brand. Statistics show that customers are still more inclined to click and follow up on the emails, preferring this brand interaction over any other.
To create or increase brand recognition, drive sales and build client relationships, can be achieved by this marketing strategy.
Our professionals can set up automated and personalised marketing emails, highlighting promotions or communicating any exciting news to your customers.
Emails are a good method to reach and keep existing customers engaged in reusing your services or products, or to gain and convert sales from the audience that only surveyed your website and subscribed.
Social Media Marketing
With over 45% of the population on social media, this is one of the most popular online. Having over 3 billion people on the se platforms is a impressive option to reach to your audience.
Social Media is becoming more and more essential when it comes to digital marketing, bringing many benefits to your brand and reputation. Through the social media, you can drawn organic and paid traffic, both very important in your growth process or your sustainability, as well for reaching your goals.
Our team can handle all the social media presence by being present with great content, as we know that managing your accounts can be time-taking.
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Content Marketing
Having good and relevant content will have a bigger impact than you think.
Knowing how and what your audience want to read and see on your website is crucial for conversion rates. Nobody likes to read entire pages to find out what they are really interested in, so enhance what you are serving to your customers, through relevant and valuable content.
The goal of content marketing is to attract and retain the attention of your audience, but also to maximise and improve your SEO.
White papers, videos and other media, detailed descriptions, accurate photos or blog posts are all part of this marketing strategy.
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Event Marketing
Festive periods or special days inspire customers to go on shopping-sprees. Promotion and campaigns can be effective marketing strategies for these periods to increase traffic and sales.
With our digital marketing specialists, make sure you don't get caught by surprise and you can keep up to date with all the events. We bring in all the creativity to make your content unique and engaging, so your brand image can be improved and remembered by your customers.
Affiliate Marketing
Affiliating your brand with bigger names, in or outside your industry, can bring a lot of benefits, such as visibility and professionality. A customer that sees or hears your brand alongside other big brand will keep it in mind when making a decision between you and your competitors.
Links to other brand are important, so we are prepared to take every opportunity to make your brand recognisable from the first second.
Remarketing
The remarketing tactic is an effective way to promote your business or project to people who already came in contact with you in a way or another. Paid adverts or other strategies appearing to an audience that already seen your brand somewhere else will inspire the customer to visit your website and to engage with it.
Mixing channels, targeting large groups and know how to highlight and make good use of already existing resource are the main points when our team presents you a remarketing strategy.